How I use Direct Mail and Cold Calling to Find Leads

Finding off-market properties is one of the most profitable ways to succeed in real estate. With PropStream, you can access property data and build targeted lists of homeowners. Here’s how I combine direct mail and cold calling to land deals.

Step 1: Build a Targeted List with PropStream

• Use PropStream’s filters (e.g., absentee owners, pre-foreclosures, or vacant homes).

• Narrow down your list by location, equity percentage, and mortgage status.

  
  

Step 2: Create Your Direct Mail Campaign

• Design simple postcards or letters introducing yourself and your offer.

• Use handwritten fonts to increase the chance of engagement.

• Send the mail and track responses—PropStream integrates with marketing tools for this!

  
  

Step 3: Cold Call the Same List

• Use PropStream’s skip-tracing feature to get contact numbers.

• Keep a friendly and non-pushy script—introduce yourself, explain your intent, and ask if they’re open to offers.

• Follow up consistently! It takes several touches to close a deal.

  
  

Conclusion:

Direct mail and cold calling are powerful when combined with PropStream. By building the right list and following up, you’ll generate steady leads for your real estate deals.

The information in this article are of the opinion and experience of the author. Due diligence should always be done before investing in real estate.