The Hidden Power of Follow-Up in Paper Flipping Houses

Ronda Sharp
Apr 29
2 min read

The Secret Sauce: Why Follow-Up Is Everything in Paper Flipping

In the world of paper flipping houses (wholesaling), the money isn’t just in finding a lead—it’s in the follow-up. A lot of new wholesalers make the mistake of assuming a “no” means never. But seasoned investors know: many of the best deals come from the third, fourth, or even seventh follow-up.

Why Sellers Circle Back

Life happens. The seller who wasn’t motivated last month may have just gotten a foreclosure notice today. Or maybe they tried listing the house themselves and now realize they need help. Your job? Stay top of mind—so when they’re ready, they call you.

How to Set Up a Follow-Up System That Works

You don’t need a fancy system to start—just something consistent. Use a simple CRM (even a spreadsheet works!) and add:

Date of last contact
Seller’s timeline
Next follow-up date
Any pain points or needs they mentioned
Use the workflow that is mentioned in my wholesaling course.

Then set calendar reminders. Make follow-up personal and helpful, not pushy.

Pro Tip: Send a quick text like: “Hey! Just checking in to see if you’re still thinking about selling the house at 123 Main St. I’d love to make an offer."

Common Follow-Up Mistakes to Avoid

Too aggressive: You’re here to help, not hound; however, you should be consistent with your follow-up. Give them time between each contact.
Too infrequent: Checking in once every few months isn’t enough.
No tracking: If you’re not recording who you contacted, you’ll forget or miss leads.

Your Follow-Up = Their Peace of Mind

Many distressed sellers are overwhelmed. Your consistent, kind follow-up can be the signal in their chaos—and they’ll remember that.

Final Thought

In paper flipping, the real pros aren’t the ones who know all the contracts—they’re the ones who don’t give up after the first NO. Master the art of follow-up, and you’ll close deals others left behind.

The information in this article are of the opinion and experience of the author. Due diligence should always be done before investing in real estate.